Learn from the Past: NASAs crisis communication during Apollo 13 and the Challenger incidents

ensure from the old: NASAs crisis colloquy during Apollo 13 and the contender incidents Cassie Doubleday March 19, 2009 Dr. Trudie Richards Crisis Communication Mount Saint Vincent University Learn from the Past: NASAs crisis communication during Apollo 13 and the Challenger incidents As humans Relations practitioners we are taught to learn from previous mistakes new(prenominal) practitioners/ organizations devote made and apply their lessons learned to our practice methods, change us to be better prepared for managing a uniform or any crisis situation that could occur (Martin and Boynton, 2005). For an agency analogous NASA, which stinker be consider a high essay agency, this political theory is crucial for dealing with the high prob qualification of a fulminant crisis to arise (IMC, 2008). This paper allow for liken and contrast the universe perception of NASA and their aptitude to communicate during the Apollo 13 and Challe nger crises. These crises will be deconstructed based on pentad crisis communication components: the ability to bear constant flow of information, general accessibility to information, their credibility after the crisis, prompt responses to media, and honest/ unbiased communication end-to-end the crises (Martin and Boynton, 2005).

Using the five components listed above, an explanation of how during the Apollo 13 crisis, NASA, with support from the Nixon government and the revision of their communication policies and procedures due to the Apollo 1 event, provided excellent communication to the public, res ulting in a bolstered image, and trust for t! he prolongation of future work space missions (Kauffman, 2001). Unfortunately, their inability to communicate in effect to their publics during the Challenger crisis designate them a textbook example of a crisis communications misery (Martin and Boynton, 2005). The two case studies used to provide the information needed to compare and contrast the crises are:...If you fate to get a full essay, order it on our website: OrderCustomPaper.com

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