Marketing Plan Essay Example | Topics and Well Written Essays - 4000 words

marketing Plan - Essay ExampleMoreover there is a feeling of belongingness for The Big Three among Americans. because the market is highly competitive.The report makes an attempt to develop a marketing plan that would help Toyota to come up its market sh ar and become a market leader once again. A detailed abstract of the internal strengths and weakness, market scenario, competition analysis is done to identify the gap and accordingly new shipway of meeting these gaps through an effective market plan is devised.Bargaining Power of Suppliers Toyota believes in the philosophy that it is as unbendable as its weakest supplier. whence Toyota believes in building long term relationship with its suppliers and also goes to the extent of providing support and technical guidance which promotes a win-win situation for both. Hence Toyotas suppliers are always loyal and also strive to deliver the best quality of materials (Lean Enterprise Institute, 2006).Toyota does not pitch suppliers b ased on cost considerations because it upsets the entire working model of Toyota. Toyotas success depends on strong alliances with its vendors. It is something that Toyota lives with every day (LaFlamme, n.d.).Bargaining Power of Buyers Buyers in U.S. are very well informed slightly the automobile market and the latest cars. A wide variety of choices is available to the customer. Some of the big name include General Motors, Ford, Chrysler, BMW, Hyundai, Mitsubishi etc. With information available easily in the internet customers can ordain terms. They can negotiate on price, mode of payment, more discounts on used cars, free accessories etc. Hence bargaining power of buyers is high (Gatton College of Business & Economics-a, n.d.).Industry Rivalry US market has been dominated by the Big Three namely, General Motors, Ford and Chrysler. In addition there are others like Nissan, Hyundai, Volkswagen, Mitsubishi and BMW having evidential