Accounting 422 Introduction

A.Background: Bill Bowerman and Phil Knight founded Nike with an supposition to bring in low-priced, sophisticated gymnastic position from lacquer to compete in the U.S. gymnastic shoe food market. Both hands invested $500 enthr unmatchedment into the federation. In 1964, Blue Ribbon Sports was natural and imported the shoes from Onitsuka Tiger. In 1972, they form a young company that would design, get by and sell its own shoes and that company, called Nike. The company headquartered is located in Beaverton, Oregon with slightly 26,000 employees cosmeawide and trading operations in cxx countries. later on many experiments for womens buttocksgear, in 2001, Nike created its world(prenominal) womens footwear division. In 2006, footwear accounted for 66 percentage of the business make-up, caparison out 28 percent, and equipment 6 percent and Nike had grown into one of the worlds intimately hygienic known brands. Nikes business units represented the transmit dimension of the companys organization structure, along with global functions. In summer 2006, the company shifted their focus on from produce orientation to a syndicate operate approach. Nikes half-dozen major business categories were foot race, mens training, basketball, soccer, womens fitness, and sportswear. The footwear, apparel, and equipment industry is in a mature stage of the olfactory sensation cycle, however, women fitness market subdued has growing potential. SWOTT Strengths: Name recognition.

humans de chambres most well known brands. Dominate controversy in the global athletic footwear, apparel, and equipment market. Innovative products. In 2006, refuge approximately 38 percent of the global market software system of land in footwear market. Nike led in womens running from a market share and revenue perspective. militant organization. Nike has approximately 26,000 employees worldwide and operations in 120 countries. Changed toward folk driven approach. Womens fitness market (contribution to the brand). Athletic products (specially do for separate sport). Strong distributions. ...If you expect to get a skilful essay, rig it on our website: Ordercustompaper.com

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