Marketing Plan

merchandise Plan MKT550 V1 Lowes viandss to Go Marketing Plan Lowes Foods is a unique problem deal cooking stove of supermarkets specializing in feeds that atomic number 18 good for you. In business since 1954 the barge in offers majestic quality and process. One delegate that sets them apart from other investment trusts is their Food to Go program. Customers can mystify their mart orders on-line by 3:00 p.m. and pick them up the same solar twenty-four hours at a well-to-do location. Lowes Foods will be expanding its farming into Oakland County, Michigan. Market research shows a need for this type of process in the fast paced flavor of the target market. Different types of promotional activities will be apply to market Lowes Foods and Lowes Foods to Go to continue growth and meet the gainfulness objective. 1.1 Organizational Description Lowes Foods is a supermarket concatenation based in Winston Salem, NC with stores in North Carolina, South Carolina and Virginia. They atomic number 18 a subsidiary of the Alex Lee, Inc. family of companies which is the largest food-retail and distribution company in the Southeast. Lowes Foods began as a single store in 1954 and cultivated on its ascertain until 1984 when they were acquired by Merchants Distributors, Inc.

(MDI), a food distribution company operate under the Alex Lee, Inc. umbrella. Two old age after the acquisition, Lowes Foods underwent a guide expansion and then acquired another(prenominal) grocery chain in 1997. With continued expansion efforts, Lowes has braggy to over 100 stores and employs number 8,000 people (Hoovers, 2010). Since Lowes Foods is a in private owned company, revenue randomness is not readily available. It has been report that in the private grocery sector revenue is approximately $300,000 per employee (Hoovers, 2010). Using that logic, Lowes Foods would have pass on revenues of approximately $2.4 billion in 2010. While the quality of the products that Lowes Foods offers is of plain-spoken importance, customer service and fair...If you unavoidableness to get a replete essay, order it on our website: Ordercustompaper.com

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