Advertising Concepts - General Motors Corp.

Abstract superior general Motors Corporation achieved $186,800,000,000 in revenue for the course of study 2002. The internationally acclaimed political machine giant approaches the advertisement efforts of its legion(predicate) brands on every conceivable front. From television, with over 10,000 commercials per week beamed to American households to powder magazines, newspapers to billboards, sporting events to concerts, game shows to humanity shows and musical lyrics to monster trucks, General Motors Corporation spends $2.14 billion sawbuck marks on advertize and marketing definitely has the resources and ability to bring each of its products to the consumer forefront. GMs hummers H2, gravel Trucks and the new Saturn VUE sport utility vehicle atomic issuing 18 three brands that utilize interesting denote concepts in delivering their capacity to the consumer. General Motors Hummer H2 - General Motors Corp.s new Hummer brand tapped upstart storage Modern ista!, Boston, on Oct. 12, 2000 as operation of record for its estimated $35 one gazillion million million account (Hernandez 2000). The brand is tar appropriateing the affluent and wealthy customer embed upon an entry price tag of $49,000 (Hummer 2003). The Hummer brand utilizes television, magazine and the print mediums for the majority of its advertising. Hummer has targeted programming on networks such as CNN, Travel Channel, ESPN, CNBC, BET and A & E for most of its television spots.

The print advertisements can be found in The Wall Street Journal, GQ, 4-Wheel and Off-Road, just to name a few (Va nzura 2003). It is evident that Hummer has ! allocated the majority of its advertising dollar to television in an effort to reach more sight on a broader scale. The message is to confirm to the consumer that the Hummer H2 is, match nothing else (Vanzura 2003). This theme is consistent throughout their TV advertising professing a rugged, adventurous, powerful and exciting vehicle that is valued by many, but afforded by few. Chevy Trucks... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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