Ethels

Ethels umber Lounge Assignment # 1 Doreen Williams Principals of market Professor Amy Pinsk March 14, 2012 chance on the type of consumer buying decision that best describes the choice to mollycoddle at Ethels. The nodes that decides to buy at Ethels bequeath be of different back offgrounds and from different makeups. Not ilk it was back in the seventeenth century London when single the elite would relish good hot umber. Most who venture into Ethels depart be looking for an alternative to the mass produced chocolate that the chocolate indus filtrate has been producing. Once they taste the premium chocolates and try the umteen hot and cold beverages they have to offer, they will ejaculate back for more than. But, those will not be the only things that will form them back; it will also be the well-off atmosphere, restful ambiance, and the socializing that goes on there. Yes, they will be st ipendiary more for the delicacies they offer in exchange for the luxuries their lounges bring to the table. These Chocolate lounges be what Starbucks are to coffee l everyplaces but with big comfy sofas and chocolate served on silver platters. Discuss the factors that beguile a consumer to spend money and time at Ethels.

Some of the factors that could sour a consumer to spend money and time at Ethels are social, the atmosphere at Ethels inspires a amaze where friends can meet and lounge to catch up. Families can rec all over to waste ones timeher and enjoy each other. There are over stuffed, comfy sofas that give it a homey feel. It! is set up to allow you to stay awhile and enjoy the company, socialize as long as you like and enjoy the chitchat, candy, drinks, and chocolates they offer. There is the mental factor that says to indulge yourself. They claim that for women, enjoying chocolate in a place like Ethels, is like a bubble bath by candlelight. Ethels certainly is focused on their customers social status by allowing them to think of...If you want to make believe a full essay, order it on our website: OrderCustomPaper.com

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