Marketing Skills Essay Example | Topics and Well Written Essays - 1500 words

Marketing Skills - Essay Example It is also concerned with anticipating the customers' future needs and wants, often through market research." These are the main key factors on which one should concentrate and thus opening the new doors of success in the field of marketing and in this field one should be adaptive to innovations and able to grasp the marketing trends and finally understanding the graph of success & failure of the best applied method. "Advertising is a one-way communication whose purpose is to inform potential customers about products and services and how to obtain them. Every major medium is used to deliver these messages, including: television, radio, movies, magazines, newspapers, video games, the Internet and billboards." But before choosing the advertising media one should concentrate on the following questions and try to answer these questions - What target markets I am trying to reach with my ads What would I like them to think and perceive about my products (this should be in terms of benefits to them, not you) What communications media do they see or prefer the most Consider TV, radio, newsletters, classifieds, displays/signs, posters, word of mouth, press releases, direct mail, special events, brochures, neighborhood newsletters, etc. What media is most practical for me to use in terms of access and affordability (the amount spent on advertising is often based on the revenue expected from the product or service, that is, the sales forecast) Lastly, successful advertising depends very much on knowing the preferred methods and styles of communications of the target markets that you want to reach with your ads. A media plan and calendar can be very useful, which specifies what advertising methods are used and when. "Effective copywriting (also known as business writing) is any writing that sells a product, a service, or even a person. The radio commercial you hear on your way to work is an example of copywriting. The sales letters and advertisements you receive in the mail are examples as well. Even the billboards you see on the highway are examples of copywriting. In other words it means the effective use of words to communicate a sales message. The objective of is to generate leads which are in turn converted to sales. It's only a way, how much footage a person can earn for his products through his ads or the way he presents it to the whole world i.e. attracting customers with the help of words within fractions of seconds." Some strategies are: - 1) Use attention grabbing text to keep users in the site. 2) Avoid making the